Pep My Trip Organization Analysis PESTEL and SWOT

ginger My Trip Organization synopsis PESTEL and SWOTIn current years thither be some webpages for s teddy raging and hotels bookings only in Sri Lanka on that point be only hardly a(prenominal) websites which offer ups these serve in that gingerroot my detonate is one of the famous online site which provides redevelopments like air ticketing, hotel booking, pass packages, and m both more(prenominal) to various countries. powdered ginger my set out interacts directly with the guests dowry them to provide neat traveling packages and suggestions. By accessing the webpage www.pepmytrip.com they pull up posts be capable to mystify hotel reservations book tickets and arrange a trip package. This is one of their services and they ar in need of a customer Relationship organization (CRM). This is considered one of the draw backs of their cable which should be considered.By creating an automated transcription of rules they entrust be able to keep track of th eir customer story and their booking, keeping track of tout ensemble the booking do and represent trounce box to provide quick suggestions and to desexualise general information. Currently peppiness my trip make use ofs a 3rd caller callers encourage to provide live chat facility which isnt helping the customer birth. The comp any(prenominal) has decided to nurture the CRM bemuse this would help them to net income more profit and gain more customer strength. This scheme go away consist all the features which were mentioned higher up. This is form of excess cost virulent as salutary as business organic evolution end. To start this stomach the proper plan should be carry throughed in this case a proper methodology should be implemented. These argon the pursual methodologies which do- nonhing be implemented waterfall regulate, iterative stumper, spiral seat, v shape model, big bag model and speedy model. In these models which depart be suitable for the regard is water fall model and agile model but in these two the best one should be selected. Waterfall ModelThis model is the oldest and easiest methodologies in this model any(prenominal) private stage of information which is provided is related to the previous stage and to the scope of the project plan bellow diagram egest provide a shortened idea of how waterfall model works.Waterfall model is considered as explained preceding(prenominal) the project should be pick upd with provided fate and no changes evictt non be done to the requirement after the project is complete. Since this is a CRM project the customer requirement might change measure to duration and the hassle statement is providing best solutions and services to customers. In businesses requirement changes argon unchanging since this model isnt practical for this project.There leave alone be a substantial delay in the business process because in this model individually stage has to be completed to star t the implementation process. This is an online business and term is money so they crowd outt afford to lose their profit.Since waterfall model doesnt absorb the required flexibility this model cant cope with the project scope.Agile ModelThis model is able to provide users with a exam platform and changes can be made to the requirement when progressing the project and this model is quite practical when considered to other models. employ this model the developer and customer depart be working to gather in a close relationship but the majority is with the customer if their scope changes the project could lead in a different path way the bellow diagram will provide a brief idea of how agile model works.Using this model the team could deliver a riseing product ones requirement goals be complete step by step with give away waiting for the complete CRM project to complete. This way the business would never get interrupted and lite to change the requirement when needed.By provid ing a testing product time to time would help the team to get feedback from the focusing and customers. This model has the flexibility which will cope with the scope of the project.As the discussion in a higher place clarifies what would be the ideal methodology which would help the development of the CRM system. Using Agile model helps to make small changes in the requirement when needed this helps the team to test run the system step by step and get feedback from the management which helps the development process. As mentioned before customers are the main poleholders since its difficult to make it up with a fixed requirement.Ecommerce Webpage for Hotel BookingCurrently in Sri Lanka hotel diligence is developing so quickly because of foreigners and end of war made passel to explore the country more. New projects like Shangri-La, Gale Face One are few upcoming luxury hotels. Since the demand of hotels foreign investors stared investing in Sri Lanka. Now solar daytimes peopl e fate to book hotels through online because its comfortable and to get additional benefits but in Sri Lanka there no proper website that recommends local hotels for different budgets rang and locations with customer reviews. Customers now days expect assess for money so they see for the places which are cheap and best but customers are unaware of little popular hotels there are few hotels which arent published in internet but they provide quality service and authentic food, how do they promote them self-importance in his massive securities industry? The upcoming Ecommerce webpage will provide the correct solution for it. This new-made webpage is generally targeted towards local upcoming hotels where customers can get complete satisfaction and its an fortune for the foreigners to experience Sri Lankan culture.The webpage will function similar to other hotels booking webpages where customers can make any hotel bookings reservations under one roof, new offers and promotions w ill be promoted workweekly, customers can read and write their reviews about those hotels and view picture of the hotels and many more. This makes the customers life idle and its the best way to make profit out if it. This webpage is employ as a marketing tool for hotels to publish them self and to promote offers and exclusives as mentioned this website is there to promote local hotels which are less popular which is a stage for them to showcase them. There will be a slight seismic disturbance on other webpages which increases the competition. But the success of the business depends on the customers satisfaction and does it complete their requirement this could go in twain ways if they arent able to capture rich customers end of the day it would end up in a loss. This affects not only the business but for the employees as comfortably without proper salary employees would stop their support for their company. When staring a business there are many risks which should be consid ered this creates a huge intrusion on the investors as well as their clients. Below are the risk factors which can affect the clients.The hotels would start propound in other webpages or create their own webpages instead.Some hotel rule like them to be reviewed in other websites since they wont advertise or participate.Fear of losing their customers.Additional cost by promoting on other webpages.The above mentioned risks must be taken in to consideration before start a business in this competitive market. This is part of a gainsay website like this should come up with new creative ideas and new offers every week to get peoples attention which is the easiest way to capture the market. A impartial strategy should be implemented to start promoting from small hotels and when time goes by stepping in to bigger hotels this provides variety of hotels from low budget to expensive hotels. after gaining the strength of customers they can create bonds and partnership with banks to get d iscounts and deals for Visa and achieve card holders. Currently in Sri Lanka Sampath bank and Commercial Bank is the leading(a) in providing offers and exclusives now this has become a trend for banks to promote themselves to gain customers attrition, adopting to the trend helps to improve the webpage and their business.In the above suggestion for a new business plan will benefit the customer as well as their clients. The customers will be able to get mitigate services, value for money and they will be able to experience varies food types and culture. The customers could get the details and information about any hotels in the country the clients can make them self-popular.SWOT AnalysisThis compendium is done to notice the strength, helplessness, probability and threats for ginger my trip organization and how it affects their business.Strengths Basic foot has been reinforced so no need of doing it from scratch.Company already consists with experience developers, DBAs and QAs .3rd party group already providing support for customers.Weaknesses Customer support not up to expected standards.Online assistants not available 24/7.No records of customer history. fortune A intimate and quick CRM system form gingerroot my trip organization.24/7 customer support.Responsive customer service.Threats Other rivals and competitive websites.Introduction of new government regulations.Natural disasters.As the SWOT analysis says the company has some very string strengths to support the new project. They bedevil their own in dwelling development team which is very experienced if they dont nurse this it would be a very costly requirement. Since there is already a 3rd party group proving support they can use the same model and make enhancements to the new system this saves cost as well as time. The company already has the basic infrastructure built to its convent for the developers to work on an environment which is familiar. The strengths are the key for success as well as to overcome the weakness of Pep my trip. As mentioned above the current issue thats affecting the business is there no friendly customer support where users are complaining they dont get their requirements correctly and its not available all the time it causes pain to customers which affects the business so by implementing a 24/7 customer support these issues will be covered. After implementing the CRM system they will be able to maintain a clean record of their customers and their history. Ones the CRM system is complete the company will obligate new opportunities to make profit out of it. The CRM system will be implemented separately as an application this could be utilized as a marketing tool where small changes can be made and sold in the market as a revenue stream. The customers will be able to get complete information if what they need and what they can expect form this CRM system. Threats play a vital role in business the company is gaining profit my selling tickets to support a honorable CRM system is required, after implementing the new CRM system it could go in both was it can be a success or a tribulation if its success its not a problem but if it becomes a hardship the company should sport backup plans to solve it and this might affect customer relationship and lead to lose their business. In the above discussion weakness can be out run by the strengths and the treats arent strong enough to collapse the business. SWOT analysis provides solid confidence for this new project.PESTEL Analysis This analysis is done to identify the Political, Economic, Social, Technological and Environmental factors which affect Pep my trip organization.Political Analysis New taxes implementation.New policies implemented by countries.New regulations.Economic Analysis Fluctuating exchange rates.Policy changes in airlines.Changes in air ticket charges.Social Analysis New line of work opportunities.Increasing population.Changes in new trends.Technological Analysi s Introduction to capable phones.Introduction to web based applications.Environmental Analysis Using utile products.Reducing the use of papers.Legal Analysis Product trademark and copyrights.Customer protection law.As we know currently new taxes have been added by the new government this affects business in many ways. Every day there are some changes in tax and revenuers because of political reasons the company management should be aware of this because international flight rate are changing time to time. In this CRM project the change of requirements should be updated time to time. To lead the air ticketing market its a must to sell air ticks as cheaply as possible and promote more deals to persist in in the market as long as possible it the managements barter to take the business in the right direction. All the air ticketing is neat through CRM and they are sold for advertised equipment casualty in their webpage if any unpredictable change happens to the airfare or the excha nge rate this would create an impact on CRM system. The CRM project team should be aware of these risks because its common in ecommerce business to go through these changes every day, customers are acknowledged regarding these changes. The ontogeny of population will make are huge difference on the society and in the technical world for any ecommerce business its outstanding to keep up with the trend it helps to provide a reliable and easy service to the customers, this a tool to market themselves and to gain profit. In any modern business environmental factors matter and using recyclable products to infer our carbon foot print helps to make the earth overmuch greener. other major part of CRM system is to stay up to date with the price changes they cant add any hidden costs or make changes in the ticket fair unnecessarily because it would be a impingement of customer protection law. The above discussion show how PESTEL analysis affects Pep my trips CRM system as discussed this as a positive impact on the project and its good to proceed.Porters Competitive Force Analysis This model just now explains where the powerfulness is being produced from in a business situation. This model helps to identify the strengths of the current position that the business is in and strength of the business in future.Suppliers Power For Pep my trip identified suppliers are airline companies and banks who are associated with Pep my trip. The reason they are identified as supplies because the ticket prices are decided by the airline and payments are made through banks. Pep my trip has many airline companies as partners since the suppliers power is evenly distributed there is very low risk in lining any issues with the ticket price fluctuation. Various banks have partnered with Pep my trip and provides offers every week because of that most people prefer Pep my ride. In few cause banks take their own decisions on the discounts and the company has to agree with terms and cond itions this shows the suppliers power which might affect the business process.Customers Power This part depends on the occur amount of customers the company has since there are other web sites for online ticketing every week they also advertise new promotions because of this the customers intend to go for the better deals. Till now the company daily 50 80 tickets are being sold and customers are provided with offers as well but they intend to negotiate with agents to reduce the ticket prices as much as they can. Since to provide better service to the customer the CRM system and system operators will be able to assist them.Competitive Rivalry Pep my trip is a growing company since they have huge completions some other companies have already have been established internationally and with huge customer based. Pep my trip is targeted to words local market and they are the ones who provide more offers and deals compared to other companies and they are capturing the customer base slowly and by cutting down unnecessary cost and building their own CRM system will help them achieve their goals easily.Pep my trip companies CRM project stake holders have been identified as Customers, managers, Group directors. The main stake holder is the customer since this is fully focused on customer relationship, others who get involved in the project and who has a concern of the progress. The bellow chat will give a brief of how the project gives its impact on each stake holder.Identified Stakes Holders CustomersManagersGroup directors Required from stake holder.Providing feedback and suggestions.Adding innovative ideas and complemental the project with provided time and resources.Providing financial support.Requested from stake holder. improver the gross revenue by purchasing tickets and packages.Support the project and provide more facilities.Increase the profit.How stake holders affect the project.Sharing their opinions and their experience with others.Adding complexity to th e project and not providing proper guidance.Cutting down on unnecessary costs.How to handle stake holders. Providing them with a final product which could make them satisfy and recommend to others.Having a weekly review section discuss the draw backs issue and implement new solutions.Monthly review and discussion on the progress.Level of impact to the project by stake holders.HighModerateLowHow much stake holders influence the project. (Scale of 1%-100 %)100%60%80% dishearten 1 Stake HoldersBefore starting any project doing a feasibility study on it is a must which would revel are the requirements complete and this gives a rough idea can this project be done and is it feasible. This proposed CRM project is to reduce the unnecessary costs which the company is facing now. In the below chart will show you the financial analysis of CRM project if implemented.Figure 3- Financial Analysis Currently Pep my trip spends over USD 4,000 on their current online chatting system per year, the es timated time to complete the CRM project is 3 months which starts off on 2nd of February and planned to complete on May 4th. Since there is a partnership with live chat system they will have to share the profit. By this new in house developed software they dont need the share the profits which could be used for other projects or development of the company. The CRM system will be expert in long run. The new system will overcome all the drawbacks which would help the development of the company.Technical feasibilitySince this company has its own developers, architects and QAs who have well know knowledge and experience dealing with projects likes these and the basic infrastructure like computers, softwares and servers which have been provided. Currently their developing their own web sites so they know what change could make to enhance their CRM system. Since the project is stable on technical side which makes this project feasible.Legal feasibilityLegally pep my trip doesnt have any risk factors but the thing to be taken in consideration is they have signed a effective agreement with live chat system which they are using where in the agreement it says to part of the profit should be shared as well as each year there is an additional charge which will be added for new functions and every year they renew the subscription and after complementary the CRM project the live chat system can be dropped without besides delay which makes it feasible in legal side.Operational feasibilityThe implementation of CRM project will cut down on unnecessary costs like paying additional payments to live chat system which causes inconvenience to the company as well as customers and by implementing the CRM system will cover up all the drawbacks where users arent able to gather correct information, no customer history, poor customer service and no 24/7 customer support the following will be considered by implementing the CRM system so as on operational side its feasible.