Nutritious Eating Habits

1/ I think one of the cordial criticisms of marketings impacts on individual consumers is the terms. Because of the expensive comprises of evolution such as long lead times, the need to enlist the suffice of nutritional experts around the world, and the need to develop harvestings that appeal to the local creations tastes (598) Vitango and Nutristar have high price that is out of reach of batch in those curt target countries such as Botswana and Venezuela. Moreover, fortified products are also criticized for containing large amount of harmful substance such as fat and sugar that could lead to obesity.For example, high consumption of Nutristar when combined with McDonald stinker cause health issues to its customers as those products contain a large amount of fat, sugar, salt and cholesterol.2/ In my opinion, political power is a accessible criticism of marketings impacts on society. Big companies want to heighten and protect their interests. As a result, they dont want t o flake out profit if they offer the product at a reasonable price, so Coca Cola and P&G want to work with the governments for accessible tax and tariffs.However, either those companies are distrusted or those governments either rear endnot afford or dont have sufficient resources to educate their slew somewhat fortified food, makes those companies seek for admirer from non-profit organizations such as GAIN to help lobby for lower tax rates and elicit their products by grown those governments money to create more demands. Although fortified food is promoted to deal with unequal nutrient, they cannot completely stop malnutrition as a result, they create false wants for mountain in those countries.Through non-profit organization, big companies educate target population near fortifies food and different beverage drinks, tho not educating people active nutritious take habits which is the real require for those countries. Nutristar sold with McDonalds felicitous meals d oes not help fight nutrition deficient, scarce it creates worse eating habit with fast food, which can lead to obesity or other health problem.3/ Products such as Vitango and Nutristar are not considered educated marketing.First, those products ignore social marketing, they see societal problems such as starving or political corruption in poor countries as opportunities to promote and sell their products. Instead of educating people in those countries more or less nutritious food, those companies find out to promote their products benefits. Vitango and Nutristar are pleasing products which deals temporarily with nutrition need but in the long run, it can stop malnutrition. When customers depend on accompaniment products, their interests such as health are affected.In addition, more big companies place its mission in products and net over broad affectionate terms. In Vitango and Nutristar case such fortified products is to create an image of the connection in order to ear n the market and increase profits by selling other products such as snack or juices in the future. 4/ In my opinion, the development and marketing of fortified products are unethical. As discussed above, the development and launching of fortified products are just a small part of a bigger marketing plan.First, those companies try to allure people in poor countries by helping them deal with nutrition deficiency with fortified products, but that is just the base to selling other products. Besides, by dint of non-profit organizations, they educate those people about their products values rather than educate them about the need of nutritious eating habits. Secondly, through funding and lobbying with the local governments, those companies can have influence over the market and the governments that could lead to some austere problems in politic.4/ In my opinion, in order to succeed with product such as Vitango, Coca Cola must consider many factors beside the price. First, in poor coun tries where malnutrition is a major concern, it must place societal missions ahead by helping non-profit organizations educate people about the needs of nutritious eating. Besides, they should educate people about fortified food as a supplement, not a substitute against nutrition deficiency. Last but not least, Coca Cola has to find a solution for the price problem they have to adjust the price, so Vitango is purchasable in poor countries.When the product is accepted and well-know, the company can earn a jackpot of profits without conducting unethical actions. Another thought about the case, although Vitango and Nutristar are criticized because of many ethical issues, I think that is a trade-off. To satisfy stockholders expectations, those companies always have to find a way to maximize profits, and that profits have to be traded with some critics. From the corporate viewpoint, those critics may not cost the company a lot, so there is no reason they would not conduct such negligent actions.