Apple Computers G4 Snafu :: Essays Papers

apple calculating machines G4 SnafuIn fulfillment of the periodical musical composition assignment, I project chosen a recent story concerning orchard apple tree Computer Inc. as the topic for the first paper.Summary of Situation afterwards setting off a storm of consumer complaints earlier this week, orchard apple tree Computer Inc tried to make amends Friday by reversing a retroactive impairment increase for a small number of customers who had pre-ordered its in the altogether top-of-the-line G4 PowerMacs. Earlier this week, orchard apple tree said it was unable to offer the G4 PowerMac model equipped with a 500-megahertz central processor until archaean next year because of supply constraints at its main chipmaker, Motorola Inc. Apple then ratcheted up the price on the 350, 400, and 450 megahertz models that it could supply, trying to limb the lost potential revenues that the 500 MHz G4 would provide.Ethical ImplicationsI deliberate that Apple might have broke even con cerning this ordeal however, lets catch the specifics of both sides of what transpired here When the smart set determined that the supply of 500 MHz chips was not going to meet the demand requested, they reconfigured its G4 family of desktop computers, offering systems with processors tally at 350, 400 or 450 MHz -- but at higher(prenominal) prices -- instead of the original 400, 450 or 500 MHz machines. After the company received numerous complaints from customers, both loyal Apple supporters, and potential new customers, the company retracted its new restructuring, allowing the original pricing and megahertz versions to stay.Apple may have lost the faith of even some entire supporters. Bill Bryant, who runs a health-care consulting business in Dallas, said he has been a Macintosh loyalist for 20 years. ...Im thinking of buying a dell or something. Some people are saying its time to go to the dark side, he added, referring to PCs running on Microsofts Windows operating system and processors.On the other hand, at least this was nothing close to the Intel fiasco of the early Nineties. I feel Apple handled this situation much more smoothly it decided much faster that it could not incur a detriment back onto customers.How the Situation Should Have Been HandledI feel the company do the right ethical decision, despite the fact that this situation should not have happened at all. I think the decision to restructure the G4 line around the lack of the 500 MHz chip, and the corresponding price increase of acquirable models was a very bad business decision, and possibly unethical.