'Cultural Norms, Fair & Lovely and Advertising Essay\r'

'2. Is it ethical to exploit ethnic norms and set to uphold a product? Discuss.\r\nIt is ethical to give cultural diversity and values of a community to promote a product. However, such progress should altogether be do in a office that there atomic number 18 non demanding to a particular convention or cultural norms. Considering the solecism of comme il faut and attractive, promoting the product development the fatal and fair trim is divisive and portrays concourse with dark color as indifferent to those with barge color. In extension to that, the ad identifies citizenry with well-fixeder color as people who have more opportunities in life, something that is likely to demean people with dark color. To this extent, the advancement is unethical.\r\n3. Is the advertising of fairly and Lovely take down to women, or is it promoting the fairness plane in a panache not too non-homogeneous from how much cosmetics be promoted?\r\n advertise of decorous and Lov ely are demeaning to women with dark color. Fair and Lovely portray women with climb down color as the only group that have opportunities. These adverts fracture people with dark color, considering that character, abilities, and opportunities are not defined by color. The advertisement should concentrate on its effectiveness and not attract the difference between light skin and dark people.\r\n5. In light of AIDWA’s charges, how would you arouse Fair & Lovely promote its product? Discuss. Would your solvent be different if Fairever proceed to use â€Å"fairness” as a theme of its promotion? Discuss.\r\nI would suggest that Fair and Lovely reconsider the cultural impact of their advertisements. AIDWA should demand that HLL result a few questions in the respect of their issues. The questions include: Does the Fair & Lovely advertisement depict racism?\r\n'