Customer Satisfaction

orbiculate hypertext transfer protocol://gbr.sagepub.com/ Business surveil A Comparative excogitate of node bliss between dickens Indian sell Brands Rajib Roy, Amit Kumar Bhattacharya and Partha Pratim Sengupta globular Business Review 2011 12: 331 DOI: 10.1177/097215091101200210 The online variate of this article can be put up at: hypertext transfer protocol://gbr.sagepub.com/content/12/2/331 Published by: hypertext transfer protocol://www.sagepublications.com Additional function and information for Global Business Review can be found at: Email Alerts: http://gbr.sagepub.com/cgi/alerts Subscriptions: http://gbr.sagepub.com/subscriptions Reprints: http://www.sagepub.com/journalsReprints.nav Permissions: http://www.sagepub.com/journalsPermissions.nav Citations: http://gbr.sagepub.com/content/12/2/331.refs.html >> Version of Record - May 17, 2011 What is This? Downloaded from gbr.sagepub.com at KIRLOSKAR make on October 12, 2012 Article Military-Madrasa -Mullah Complex A Global Threat 331 331 Global Business Review 12(2) 331342 © 2011 IMI SAGE Publications Los Angeles, London, New Delhi, Singapore, Washington DC DOI: 10.1177/097215091101200210 http://gbr.sagepub.

com A Comparative Study of Customer Satisfaction between Two Indian Retail Brands Rajib Roy Amit Kumar Bhattacharya Partha Pratim Sengupta addict The enter study is an attempt to measure the client delight of both competitive Indian retail rands and draw a analogy between the two based on customer suffice quality and value fundament. The comparative analysis is pull use Multiple Regressi on Model and before that measuring tie dow! n scale has been defined to measure the regressand and the regressors using primary data. The findings need how and to what extent customer service quality and value human beings affect customer satisfaction in case of some(prenominal) the brands. The event of factors influencing customer satisfaction is restricted to two, which can be increase as time progresses and modern retail businesses gets matured in Indian market...If you want to get a climb essay, format it on our website: OrderCustomPaper.com

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