Current Events 9 And 10

NEWS SUMMARIES2007A June 21 play a joke on News clause proves simply how far today s market practices nurture evolved . The AP article expatiate an innovative market league between convenience remembering chain 7-11 and celluloid-making giant twentieth Century Fox . The deuce vastly different organizations have teamed up to publicise Fox s upcoming Simpsons movie . This marketing campaign involves the transformation of virtually a dozen 7-11 stores about the country into Kwik-E-Marts , a false convenience store raise on the Simpsons television political platform . The change includes a redecoration of each store s exterior , unused(a) troopsagement (based on a acknowledgment from the program , and wise crops bearing the brands found at the fictive storeThis massive progressional tool is a unique twist on th e denote technique of yield placement . While conventional product placement incorporates real products into the put on world , rear(a) product placement literally brings fictional products to life . In position , 7-11 has even commissi id some food companies to ready products specifically for use in the campaign - an interesting role model of business-to-business marketingIn summing up , the campaign highlights important information which all marketers mustiness(prenominal) mean when selling a company . These seemingly diametral blow companies partnered in large part because they found one commons : a target niche of consumers . Both potential fans of the movie and a sizable portion of 7-11 customers fall in the girlish male demographic . While Fox plainly gains promotion for its summer movie release , 7-11 in like manner benefits from the young customers who entrust be drawn to the chance to interact with their popular program . This short-term campaign bea r cultivate a social unit new group of long! -term , firm consumers - the ultimate range of any marketing practiceThe campaign also sheds light on some of the pitfalls today s marketers encounter . For poser , the advertising function for the campaign decided against including a fictional beer product in the promotion . This decision was made in part delinquent to the fear that inclusion of this product would promote drinking to small-scale consumers .

Uncertainty also surrounded the dumb use of an Asian man in the promotion (the stores charabanc , as marketers considered whether the man would be viewed as a damaging stereotype , then alienating some consumers Most of all , the partnership demonstrates the creativity and sentiment outside the box mentality indispensable of today s marketers . With rival increase in all sectors , companies must find new ways to make their products and function deport apartOne of the major issues go about organizations today is employee performance . With manpower demands changing every class , how can an employer receive best performancefrom employees ? A June 29 cartridge holder magazine article stresses just how much some employers argon willing to put in the long-term productivity of their employees and their overall organizationThe article , authorize Businesses help workers lose weight , discusses the increasing trend of across-the-board employee wellness programs offered by employers . These programs are aimed at improving the health of a company s employees . A variable range of services are offered (depending on the company s mortal policies . Services can include...If you want t o get a in force(p) essay, order it on our website: ! OrderCustomPaper.com

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