Blue Nile Case Study

Tony Qian 1/13/2011 BUAD 441 Individual Case Study1 Blue Nile, Inc. demesnes Largest Online Diamond Retailer 1. What key factors impart furbish up a compe actuallys success in the online jewellery line of descent in the next 3-5 years? The online jewellery blood line will be toweringly dependent technology. They will in like manner select to keep good relationships with the organizations that certify their diamonds. They need to get hold of their guest a safe, comfortable environment in which to put one across high dollar procures. Educational reading will have to be easily and readily ready(prenominal) to the node to help them make their decisions. They need to prove to the customer that they can put forward (near) touch shopping experience as a brick and mortar jewelry store while providing break in prices. 2. What is Blue Niles dodging? Which of the four generic rivalrous strategies discussed in Chapter 1 close closely fit the war-ridden approach that Blue Nile is pickings? What type of competitive proceeds is Blue Nile trying to arrive at? Blue Nile strives to extend high quality jewelry and competitive prices and also provide information about their products and provide focussing through the purchase process.

They are trying to create a cost- found competitive advantage by having cheaper prices on their high-quality jewelry compared to traditionalistic retailers. 3. What do you like and dislike about Blue Niles business model? I like Blue Nile carrying a first-class honours degree measuring of inventory. By not buying a gem f rom a supplier until a customer purchases it! , it potently limits the amount of risk and cash tied up at any point. I also like that they have a rattling lean supply chain that strives to eliminate shopping midst men, keep costs low. This allows them to sell their products to the customer at very competitive prices. I do not like their merchandise aspect being completely ground upon the internet. A non-internet based campaign would increase legitimacy of the business and possibly recognise it to a much...If you want to get a full essay, run into it on our website: OrderCustomPaper.com

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